It always seems with the how fast technology is evolving, once you purchase a computer, cell phone, camera, or software it is already obsolete. Just like technology and fashion, photography is ever evolving. I believe it is important for photographers to evolve and change with what the market is demanding.
I am involved in a few professional organizations, ASMP, PPA, PPSCF, and a casual organization that meets once a month. Other careers usually require continuing education such as professions in the health and hair industry. It is not required for photography, but it is worth the investment. Just like professions in health and hair learn about what is new in technology, what is in style, photographers need to be aware of these things too.
These organizations are phenomenal. They give photographers the opportunity to meet up and discuss what is happening in their business and ask questions. How can I better market my business? What are the latest trends you are seeing? What professional labs do you use for printing? These organizations also provide workshops. The workshops can be on any topic from new trends in lighting, exploring new features in Adobe Photoshop CS5, or a guest speaker coming in and giving their insight to the market.
I encourage any photographer, young or old, in high school, college, or a professional to consider joining an organization. The organizations usually have a yearly membership fee. However, they offer great rates for students and up and coming photographers. They give you access to a wide variety of information in regards to contracts, model releases, continuing education, & networking.
See what is available in your city!
Thursday, January 13, 2011
Why I believe in professional organizations and continuing education
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